Doing something surprising with your advertising message can
often lead to surprisingly positive results. This market leading
company knew that to break through to new buyers, they would need
to position themselves as a truly new choice. These ads, which
appeared in national publications including Industrial Equipment
News, Construction Equipment and Today’s Facility Manager,
not only increased leads by 40% but also won awards from the magazine’s
readers for credibility and interest. In connection with this,
a plan was put together to use trade magazine editorial, direct
mail and dealer support to enhance these results. For the past
several years, this manufacturer has seen many more editorial
mentions by industry and vertical publications than their competition.
A result achieved by E Comm’s innovative and creative approaches
to supplying editorial requirements.